Category Archives: blog

We are Rolling it Out!

Weber® Promotions

The 2016 Weber® Grill Campaign.

We have lots of exciting new promotions we are rolling out for 2016, one of them being Weber® Grill marketing promotions. Four flyers to choose from, three post cards, one-four page brochure, and a new product; a grill die cut flyer. All fully approved from Weber® Grill. All can have your store imprint put right on them. So many options and so little time. Plan for next year to sell sell sell those grills!

Flyer and postcard promotions can be direct mailed, inserted into share mail, or inserted into your local newspaper.

The die cut will really stick out of the packet in your next campaign. Being and oversized 9.5×11 it really sticks out from the competition, being cut out at the top.

The classy four page brochure is a must for your 2016 campaign. Show off your Weber® Grills with style.

We also have created pre-made social media posts and web banners to go along with your campaign. Pre-made email headers are available too. There are limitless possibilities with your next digital campaign. Don’t forget to run those ads on Facebook consistently to gain focus on your brand, store event or products.

Point of Purchase materials are also available at a very reasonable price; yard signs, indoor and outdoor flags, floor graphics, window graphics, banners and much more!

Interested in Weber Marketing and/or POP Materials?  Contact us.

They Call It Mobilegeddon: Get Your Website Mobile-Friendly By April 21

mobile friendly april 21Invest in a responsive website!

Beginning April 21, Google will increase the ranking of sites that are mobile-friendly and surface app results much higher.

Google says that the change will have a “significant impact” on all mobile searches in all languages worldwide, but as a result Google says that users will find higher quality results.

Along with this change, Google will start to use more information from indexed apps as a factor when ranking search results for users that are signed-in and have the app installed.

These changes are great news for mobile users as it should help motivate those sites that still don’t have a mobile site to actually build one.

Don’t let this cause you anxiety…Just get started soon on getting your website responsive. :)

HELP ME!! WITH MY SOCIAL MEDIA!!

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You need a smart strategy for your Social Media.

It helps to answer these questions.

What do you stand for?  Who is your community?

What kind of relationship do you want to have with them?  (Informative? Expert? Reliable?)

Where do they hang out online?  What will your content be?

How and why will people share it?  How can they participate in shaping it?

And, of course, what do you want to get out of the effort?  Sales? Awareness? Word-of-mouth? Feedback? Customers?

Answer those questions first and you’ll have the beginning of a plan.

Social Media Page Suggestions:

  • Post more than products – Once you get comfortable and start “talking” on social media, tell your customers things they can use. Add value to their day. Talk about special offers; inform them of changes in your business hours, etc. What would YOU want the businesses you deal with to tell you? That’s what you should tell your customers. And you don’t have to be long-winded about it. A brief notice repeated periodically works.
  • Use photos – People like photos. Take them and put them on your social media profiles. Pictures of new products, new employees, special deals, your customers. If you or your employees work with community groups, take pictures of their participation in 5K races, public space cleanups and other good works.
  • Offer incentives – Offer incentive for a customer to follow you in a social media outlet. If they like you on Facebook, they get a gift card. If they re-post your post, they are entered to win a contest. Promotions are great ways to get new followers.
  • Measure your success – You set up goals. You even wrote them down. Check yourself at least once a month. Are you making progress? Does the progress match the effort? Can you make improvements? You won’t know if you don’t measure from time to time. (Most of the social platforms have metrics that track your activity for you.)
  • Budget monthly ads – Get a budget in mind for ads to run on each page, if it is promoting a post about a new grill, for a budget of only $10. Establish that monthly budget so your audience can grow and learn about your products and services.

Social media gets a lot of hype because it is “free” and easy. While it doesn’t require large sums of cash, it does take time.

We can help you with this if needed. Call us to see how we can help you monthly with unlimited postings, updated pages and ad set up.

We Can Help You Small Retail Stores!

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Retail Store Advertising Strategy and Consulting

JW Specialties combines in-depth customer insights with practical expertise in operations and economics to help our retail clients create sustainable, organic growth. We can help you with ad pricing, marketing and branding, organization of all your advertising, media orders, obtaining new and keeping current vendor co-op and more.

Learn some more about each of these:

  1. Marketing and Branding: We can help you get started and maintain your social media and email components. We can direct you in the way to go with digital advertising medias, radio and t.v. commercials.
  1. Organization of Advertising/Media Orders: We will take a look at your current advertising and review all of it. We will contact who is needed to get the best prices and the right advertising program for you. We will be your go to person for any questions or needs. We will contact all vendors for you and get all ads scheduled with the lowest price possible.
  1. Vendor Co-op: We will work with vendors’ sales representatives. We will contact the sales reps and/or the marketing managers to get information on co-op programs available to you. We will then work with them coordinating the proper advertising for your program. We get your ads preapproved. We must get your ads preapproved by the manufacturer we’re working with for you for quicker co-op claims.We submit your co-op claims package. After the ads have run and the campaign is completed, we will submit the co-op claims package. The package includes the preapproval form, the proofs of performance, and a written/digital request for reimbursement of the promised percentage of the campaign.

You Can Do It! Email Marketing

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Email Marketing

People are on the go these days. With social media, we connect faster and easier.  Is your business looking for new customers and way to reach them? Email Marketing is one way to reach them. Your customers are looking more to Mobile and Internet for deals before they shop. Let’s learn how to grow your list for your store.

Grow your list.

If prospects signed up because they wanted the gift and it is unrelated to your product, they will not be as likely to buy later on. In other words: Giving the wrong incentive prevents them from taking that first step towards your product, your offer, your conversion.

On the other hand, if you offer an incentive that is very closely related to your product or service, mental momentum is building. Around that time they are starting to think: “This is something that someone like me is interested in, something someone like me would use or buy” or “This is a topic I like”, “It was a good experience”.

The reason for signing up or registering does matter: Even if it is the exact same person that is signing up. Using different sign up mechanisms means different results down the line. (Grow your list by: Jordie van Rijn)

You can do it. Email Marketing is not as hard as it seems. It’s a great way to get those deals and offers out there and quickly.

  1. Print posters and flyers for your store. Put them by the cash register.
  2. Have a sign up pad with a quick name and email and train your cashiers to ask.
  3. Give incentives to your customers for signing up like a coupon or other offer that they can use the next time they come back.
  4. You can even give your cashiers incentives for each email the get.

Whatever the way is, get your store involved now and get those emails. It is still one of the highest used and read ways of getting your message across digitally. Don’t get out done by other stores. Start Email Marketing today!

Have questions or comments? Let us know about them. The JW Team