about us

We are a full service marketing and consulting company with over 20 years of experience in developing regional and local advertising campaigns for retail markets. Our clients include retail groups, individual outlets, as well as, small businesses with the goal to increase their brand presence in their selected market areas.

Our Mission: To provide expert marketing services and campaigns to independent retailers at an affordable cost. By developing turnkey marketing campaigns utilizing current trends and opportunities.


Angela and the team at JW Specialties took our website to the next level. There was a lot of info we wanted in there and they hammered it into a great-looking, professional site that meets our needs and the needs of our customers.

Ted Jones
Jones Home Center, Upton, Kentucky, Since 1977

We see the entire team at JW Specialties as our own in-house marketing team.  Their years of experience in our industry, along with their long-term relationships with our vendors - is PRICELESS!  They have a good understanding of the challenges we face every day as independent retailers. We can help you excel in marketing and make sure campaigns are profitable and reaching your customers.

Jeff Cardwell
President & CEO of Cardwell Do-it Best Home Center, Indianapolis, Established 1945

our team

Janelle Wagner - President/Owner
Angela Harris - Graphics/Digital Media Manager
Ashlynn Johnson: Social Media/Digital Accounts Coordinator

How does this work?

Contact us for a FREE Consultation to get to know you. We want learn about your goals and expectations.
We Review your Business and Research best Solutions. We will provide our recommendations, possible campaigns, services and discuss the next steps.
Follow-up and Follow through We will finalize all components of your plan.