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The United States Postal Service (USPS) recently announced a mid-year increase as part of the “Delivering for America” plan to improve sustainability while maintaining and improving the delivery standards that we as businesses and consumers expect and deserve. As a result, the USPS is imposing an increase across all products and mail classes. The new rates will begin the week of August 29, 2021. Learn More.

What does this mean for you?
Overall, you will see a postage increase from 2.5% – 4.3% depending on mail type (direct mail, shared mail, etc.) sent out through USPS.
Additionally, Valassis will be applying a short-term service fee through 2021 to cover cost increases with production, transportation, and materials ranging anywhere from a 2.5% to 5% increase depending on the product.

If you have any questions about this information, please contact any of us with the JW team.

As you plan your 3rd and 4th Quarter advertising and would like to send out postcards, we would love to assist with print and distribution orders or with any of your advertising! If you are looking for an alternative to USPS distribution, ask us about a Digital Circular program as an alternative to print to reach people in your neighborhood. (More information coming soon!)

We are thankful for your business and value our relationships growing together. Let us know how we can help with your marketing!