advertising strategy

Retail Store Advertising Strategy and Consulting

JW Specialties combines in-depth customer insights with practical expertise in marketing, operations, and economics to help our retail clients create sustainable, organic growth. We can help you with ad pricing, marketing, and branding, organization of all your advertising, media orders, obtaining new and keeping current vendor co-op and more.

Learn some more about each of these:

  1. Marketing and Branding: We can help you get started and maintain your social media and email components. We can direct you in the way to go with digital advertising medias, radio and t.v. commercials.
  2. Organization of Advertising/Media Orders: We will take a look at your current advertising and review all of it. We will contact who is needed to get the best prices and the right advertising program for you. We will be your go to person for any questions or needs. We will contact all vendors for you and get all ads scheduled with the lowest price possible.
  3. Vendor Co-op: We will work with vendors’ sales representatives. We will contact the sales reps and/or the marketing managers to get information on co-op programs available to you. We will then work with them coordinating the proper advertising for your program. We get your ads preapproved. We must get your ads preapproved by the manufacturer we’re working with for you for quicker co-op claims.We submit your co-op claims package. After the ads have run and the campaign is completed, we will submit the co-op claims package. The package includes the preapproval form, the proofs of performance, and a written/digital request for reimbursement of the promised percentage of the campaign.